What happens to your company
if you leave for 2 weeks?

If the honest answer is "it stops," you're not running a company. You're holding one up. Every decision routes through you, every question waits for you, and the thing you built is eating the life it was supposed to fund.

It can run without you. I've watched it happen inside real companies, and the founders on the other side of it will tell you the same thing.

You know the days.

The one where you answered your team's questions from 7am to 6pm and did your actual work after dinner.

The one where you looked at the financials, felt your stomach drop, and closed the tab.

The one where you told your family "after this quarter" and heard yourself say it last quarter too.

None of this means you're failing. It means the company was built around you, and anything built around one person has a ceiling: yours. Ceilings can be raised. That's the work.

I know that room because I sat in it.

I built and ran companies across three countries, and for years I made the classic founder mistake: I thought I was my company. So when a role stopped going well, I didn't feel like I was doing a bad job. I felt worthless. I was escaping into work, absent from my family, and privately convinced the problem was me. It took therapy and a couple of years of small realizations to see what had been true the whole time: the company is a thing I do. It is not who I am.

A coach named Damian Byrne taught me otherwise. When I stepped away from my last CEO seat, I didn't look for the next company to run. I went all in on giving other founders what he gave me. That was seven years ago.

Here's how I work: I join your company closer to a senior leader than a coach you check in with monthly, and I grow the people who run it until it no longer depends on you. The frameworks I carry are the tools. The human is the point.

Metronomics Certified Coach. TLO Practitioner. Six Types of Working Genius Facilitator. Those matter less than this: I've hired, fired, raised capital, sold companies, and nearly broken under one. I bring structure to fight chaos, laughter to ease stress, and the right tools for the job as and when they are needed.

THE CEO GAME

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The Work

One Founder's 6 Months

When a founder in the sign business first sat down with me in November 2025, he'd spent thirty years building his company. He managed the cash himself every morning at 6am. He ran his own sales meetings. He couldn't open his financial statements without dread. His top salesperson was toxic to the culture, and he kept him anyway, because the numbers were good and there was always a reason to wait.

Six months later he'd let that salesperson go and watched morale climb within weeks. He was reading his numbers weekly, without the dread. He took two weeks in Japan, his first two-week vacation in longer than he could remember, and came home to a business that had run itself, handled by a leadership team making real decisions while he was gone.

Then he sent me an email walking through everything that had changed, and ended it with one line:

"Is it possible I am a CEO now?"

That email is why I do this work.